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Thursday, May 15, 2008
Signed baseballs highlight Press Pass Premium Racing
Posted by Steve
I'm not much of a racing fan, but I'm a really like to collect cool, signed baseballs. Oddly enough, those two worlds collide in Press Pass Premium Racing, which hit at the end of April.
Press Pass
is offering redemptions for team-signed OML baseballs from NASCAR's top drivers and team. The list is highlighed by Hendrick Motorsports, Joe Gibbs Racing and Roush-Fenway Racing.
“I would venture to say that there aren’t too many NASCAR fans, or baseball fans for that matter, that have a baseball signed by Jeff Gordon, Dale Earnhardt Jr. and Jimmie Johnson,” said Tom Farrell, Director of Marketing for Press Pass.
Premium also includes a baseball-themed subset, called Opening Day, featuring top drivers in baseball poses, with bats and gloves. The same can be said for the packaging of the product.
“When we had our annual photo shoot in Daytona this year, we handed the drivers a glove or a bat, and their eyes lit up. It was a natural fit, and I think they enjoyed being ball players for a few minutes” Farrell said.
It's not often that you see one sport's products involve another sport, but this opens the door for that long-awaiting basketball-tennis release or maybe a football-figure skating subset. Joking aside, I thought it was pretty cool and done very well. I'm also interested to see what collectors are willing to pay for the signed baseballs. My guess is racing fans are going to love this.
5/15/2008 5:38:58 PM (Eastern Daylight Time, UTC-04:00)
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